Finland - Selling and buying
Reaching the consumers
The Finnish consumer is open to new products and concepts. There is a large demand for goods with high added value. In terms of food, ready-cooked meals that are healthy and easy to prepare are becoming more and more popular among Finns. Finnish consumers like simple and practical products with simple packaging, non-harmful for the environment.
The increase of the consumers' purchasing power has boosted sales. However, evolution of big malls and hypermarkets in the sector has made the survival of small companies and boutiques more difficult and prices are generally high. Limited opening hours are considered to be a hindering factor in the sector.
Market access procedures
As part of the "SAFE" standards advocated by the World Customs Organization (WCO), the European Union has set up a new system of import controls, the "Import Control System" (ICS), which aims to secure the flow of goods at the time of their entry into the customs territory of the EU. This control system, part of the Community Program eCustomer, has been in effect since January 1, 2011. Since then, operators are required to pass an Entry Summary Declaration (ENS) to the customs of the country of entry, prior to the introduction of goods into the customs territory of the European Union.